Design new, large-scale touchscreen food ordering kiosk experience for implementation across McDonald's global markets. MVP release planned for late 2017 in France.
The Ask — Develop a design system that coordinates within cross-channel approach. Considerations include usability testing insights, business requirements, and variability across global markets.
How might we enable diverse customers to order on the kiosk with a sense of confidence and ease, according to their individual budget, taste, and dietary preferences?
My role: Work within cross-disciplinary team — Visual Designers, Interaction Designers, and Creative Technologist Lead — to clarify questions, strategize approach and POV, and gain buy-in from client; Write user stories, sketch, create pattern library, create wireframes, flows, conduct usability testing with working prototype, iterate, and more.
Deliverables: POV documents, screen anatomies, wireframes, flows, sketches