HERO IMAGE

HERO IMAGE

Apax Site Redesign

Re-design the Apax website, demonstrating a seamless collaboration with Argentinian Global Logic development team. Backstory: Apax, a global private equity firm, owns GL, who owns Method. The underlying business objective of this short re-design was to forge a good working relationship with GL, in order to bid for future business together, with Apax support.

The Ask — Based on the selected design concept, create a responsive website that meets the needs of four key personas and uses six component-based templates. Considerations include a lack of content, the need for providing guidance to print-focused content and visual design team, and a 7-week timeline.

How might we integrate storytelling and create a simplified site structure that enables four personas with varied needs to achieve their goals while discovering Apax as people-focused?

My role: Collaborate with Lead Visual Designer and Argentinean Global Logic development team. Ideate creative concepts with Visual Designer. Create IA, basing sitemap and taxonomy on study of personas, stakeholder interviews, competitive audits, content audit, and analytics. Prototype with InVision.

Deliverables: POV documents, Invision Prototype, Site map, Template Mappings, Personas and Paths deck

Process — Concepting

A whiteboard sketch with Visual Design Lead, Adam, around two conceptual frameworks: People-focus and Performance-focus

A whiteboard sketch with Visual Design Lead, Adam, around two conceptual frameworks: People-focus and Performance-focus

A planning meeting with Method team and GL Argentina Delivery Lead.

A planning meeting with Method team and GL Argentina Delivery Lead.

Deliverables

Site map marked with templates to be used.

Site map marked with templates to be used.

 

Deck showing how personas might engage the home page to achieve their goals.

 
Example of a template wire — indicates components and provides content guidance for Apax content team on left column.

Example of a template wire — indicates components and provides content guidance for Apax content team on left column.

An audit of the Title Categories under Filter — intended to help HR re-define & and streamline categories.

An audit of the Title Categories under Filter — intended to help HR re-define & and streamline categories.